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A company vision statement is an important part of any business plan. Do you have one? If not, today’s the perfect time to get started. Grab a pen, paper, and maybe a pair of Mickey Mouse ears for inspiration. You’re about to create a marriage between the dream you have for your company with a quantifiable plan for your business’ future.

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Listen, you may be a master of your trade, but are you rocking your marketing? If not, taking your business to the next level can be challenging. Your marketing is the “face” of your business, so it’s important! Sashco has tracked down some of the very best low-cost and free marketing resources available to help take your business to the next level.

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Sure, it’s nice to be recognized when you’ve done a great job. Most clients will do just that. Unfortunately, we occasionally have to deal with a difficult customer or someone who’s trying to take advantage of us. When (not if) you come up against this difficult client, it’s good to have a plan that will help you keep your cool and maintain your professional reputation. Here are a few of our top tips to help you avoid difficult clients when tricky circumstances come up.

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Are the slower winter months getting you down?  In this month’s Experts Corner, our very own log home expert and Southeast Territory Manager, Paul Peebles, introduces you to thermography, a service ideal to offer during those leaner winter months.

Working outside as a professional log home contractor has many rewards. There are also drawbacks. The most obvious problem is those certain times you just cannot work due to the weather. Sure, many of you guys out west use tents and tarps and heaters to finish up jobs. Costs, access to the job site, and other factors make using such equipment just impractical for most projects.

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Our spotlight today is on the President of Sashco, Les Burch. Les took over as president a few years ago (ahem…in 1973) and remains at the helm to this day.

Sashco President, Les Burch.

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Finding the right crew is hard. Keeping them? That’s even harder. For pro applicators, the challenges are unique: crews walk off the job, vanish for multiple seasons, or simply can’t be kept busy during the slow winter months. High turnover is expensive, frustrating, and can threaten your reputation.

But there are strategies that can help you hire employees who stick around and create a team that thrives, even in tough conditions. Here’s how to do it.

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What contractor is NOT interested in winning more of the right kind of jobs? It starts with better bidding! This month’s“Up in Your Business” article by Wayne Bell, owner of Log Care, Inc. and Zero Failures Business Focus instructor extraordinaire, provides tips you can start using today to improve your proposals and gain wins.

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When it comes to marketing your business, how do you feel? Is marketing like a dreaded chore, the one you put off? Is marketing something you’d love to do but find yourself thinking, “That’s the work I’ll do when I’m not staining.” Maybe you find it fascinating and understand the value of great marketing, but simply don’t know how in the world to get started? Regardless of what camp you fall into, these five proven marketing strategies will help boost your log home business.
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