How Marvin’s Grew Pro Sealant Sales Across 27 Stores with PEP
Giving contractors a reason to buy sealants locally — without adding store-level labor or operational headaches.
The Marvin’s PEP Rollout: Full Case Study
Assortment, sampling, and training results from a 27-store, four-month test.
The Dealer’s Challenge
Contractors skip retail stores altogether when sealant assortments vary from one location to the next — they’d rather drive to a specialty supply house than gamble on what’s in stock.
And without product training, store staff default to recommending whatever tube is cheapest, rather than the one that actually fits the job. That’s fewer pros walking out satisfied, and fewer coming back.
What Changed: The PEP Solution
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Consistent Assortments3-ft and 4-ft “Chimney to Foundation” endcaps standardized across all 27 stores.
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Zero-Labor SamplingPros scan a QR code for a free $70 sample kit, shipped directly by Sashco — no store handling required.
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3
Rep-Led TrainingHands-on product knowledge training that store managers say makes recommendations “a lot simpler.”
“I personally think they’d be a fool not to… if you have anything to do with home improvement, construction, repair, having these products is just a great thing to have.“
Sean Dhondt · Oversaw Marvin’s 27-Store PEP Rollout
“A program is only as good as the data and the lack of headaches it provides for the manager.”
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