
How a Local Alaskan Business Uses Sashco Products
Shortly after my wife and I married in 1989, we attended a log building school in Canada (kind of a different honeymoon). Six weeks later, in the dead of winter with all our possessions in the back of a pickup truck, we arrived in Alaska and established a business constructing custom handcrafted log furniture. Towards the end of the eight year life of that business, I was installing a log handrail for a customer. He asked me if I could refinish two walls of his log house. That was 1997 and my first experience refinishing logs. It was also the birth of our log home refinishing and chinking business.
The Family Business
Here I am, 17 years later. The whole family has been involved with the family business in one way or another. Running a family-operated business has allowed me to earn a living while spending time with my family, a privilege few enjoy. In fact, my oldest son, Hans, works full time with me. Hans, like his older sister before him, started out in log restoration as a little guy, pulling plastic and tape from windows, vacuuming decks, cleaning windows, etc. Since most of our work season occurs during the summer months, our kids have helped me on the job since they were very young. (Olivia actually started out in a pack on my wifeās back during our log furniture days, and has since moved on to other things.) Hans started working with me full time when he was fifteen, finally strong enough to operate a disc grinder safely. Now barely twenty, he is fully capable of handling by himself any restoration project we might take on. At a time when good help is hard to find, itās great to have a co-worker like Hans who has the same standard of quality as I do.
Our two oldest have been a tremendous asset to the business and we are blessed with two more, Josef and Noah, who are up and coming. I am especially thankful there are aspects of this work that our son Josef, who has Downs Syndrome, can do.
The Tough Alaskan Environment
Here in Alaska, we have a very short season for doing exterior work. In late September, as the snow is about the fly, I canāt afford to use products that will not look better-than-great or will fail, resulting in an unhappy customer. And I sure donāt want to spend any time re-doing something for free. Every time I use it, Sashcoās Capture/Cascade staining system exceeds both mine and my customersā requirements and expectations. Theyāre happy and Iām happy. Sashcoās products hold up remarkably well under some of the most extreme conditions imaginable. I have refinished and chinked some very beautiful log homes up on the hillside in Anchorage overlooking Cook Inlet. These homes are exposed to winds in excess of 100 mph throwing salty rain and silt right at the house. Then there are the long Alaska summer days with around-the-clock UV exposure. Itās an extremely tough environment. I revisited one of these homes about eleven years after I did the original refinish work. The Cascade clear coat was still intact and beading up water. That was the moment I decided that the best choice for all of my customers was Sashcoās Capture/Cascade system.
Delighting Customers
My customers are, understandably, very particular about their homes. A log home is a considerable investment and the homeowner usually wants only the best products and services. They know the aesthetic theyāre after and the performance they need. They want to see the grain of the wood, achieve a natural look and do it all with water-based products that donāt require toxic solvents for clean-up. Sashcoās Capture/Cascade system fits the bill. It always lives up to the buildup I give it during the bidding process. One customer was so happy that she said I could put my name on her house. (I didnāt.) Itās very satisfying to get such a positive reaction from a customer and to make an already good-looking house look stunning. There is no better advertising than that in this business.
Many of my first-time customers have applied maintenance coats of inferior products nearly every summer for years. They assume theyāll have to hire me every year to keep their house looking good. When I explain the ease of maintenance using Cascade clear coat and that they wonāt need me for perhaps 8-10 years, they react with mild astonishment. Sometimes I think they donāt believe me, but time always tells.
Looking to restore or maintain your own log cabin? Our best advice to you…try before you buy.
Click below to order FREE Capture Stain colors. There are 11 different colors to choose from including a brand new weathered wood gray to give your home the rustic look without the rot.
{{cta(‘dc3f48ab-092a-4b8e-894c-7edf89f073db’)}}
Other stories in the Capture the Moment Series:
Ray and Ingrid with Airtight Chinking and Sealing