Business Tips: Proven Strategies for Finding the Best Clients.
If you are looking for some business tips to help you find the best clients, we have just what you need.
Let’s face it. All clients are not created equal. What’s good for your business goes beyond just bidding and winning jobs. The customer needs to be a good fit too. A critical skill in business is learning to go after customers and jobs that make your time and energy worth it. Learn to look for jobs that aren’t a drain, emotionally or financially. The truth is that there is more work than contractors right now. For you, that’s excellent news. And, these four top tips will help you find the best jobs and clients.
Will You Enjoy Working With Them
It’s okay to ask yourself if a potential client will be easy to work with and make the job enjoyable or if there are red flags that signal a nightmare scenario. If you suspect that you’re bidding on a job for demanding clients, it’s okay to walk away politely. Remember, find people who value the work you provide and are willing to work with you to get the job done. You have a helpful service to offer. Save your energy for the clients who value you.
Understand Who YOU Are Looking For
If you don’t know who your ideal target customer is, defining that is your top priority. How will you know when you find the best clients if you don’t know who you’re looking for? Take a moment to picture the perfect client and job. What’s it look like?
- Who are the clients?
- What do they do?
- What are their pain points, and can I help solve them?
- Where do they spend their money?
- How do they speak to you?
Having a clear strategy helps you reach your ideal client. You want to be a big fish in a small pond. Understanding your target market helps you get the potential customers you desire. Ultimately, building a business is about more than sales. Your goal should be to create something you enjoy and attract clients you want to work with.
- Calling you at 7 a.m. on Sunday. Nope.
- Texting you with a list of issues at 9 p.m. Nope.
- Running out to “chat” as you climb into your truck to go home. Nope.
- Changing 7-million items at the last minute. Nope.
Your clients want you to be in charge (even if they don’t know it). They hired you because they have confidence in your competence. It’s beneficial for you and them to set healthy boundaries for what’s acceptable and not while you work together.
Consider the Risk/Reward
It’s not uncommon for clients to look for contractors who offer ridiculously low prices. As a professional who provides products and services, that can be seriously frustrating. You provide good work and should be paid for the value you offer. The issue may be that you’re looking for business in the wrong places. Your goal should be to reach potential customers that understand your value. The internet is a blessing and a curse. Thanks to the old world-wide-web, everybody thinks they know everything, and they think they can get it done for pennies. This is not your ideal client. If a potential client’s first question is, “How much will it cost?” they are not your ideal client. Be picky about where you expend your time and expertise.