Discover how prioritizing people drives Sashco’s commitment to crafting durable, high-quality sealants and stains, backed by genuine support you can trust.
At Sashco, we often talk about “Zero Failures” and “doing it right the first time,” but behind all of that is something even more important. Behind the talk, we genuinely care. And not in a half-hearted, “have a nice day” kind of way. We mean the sleeves-rolled-up, boots-on-the-ground sort of care.
We care about the homes and buildings you work on. We care about the customers you serve. And yes, we care about the work you do every single day to get the job done well.
So what does that look like?
It means taking the time to develop products that not only work in a lab but also work effectively in the real world. In the heat, the cold, the rain, and on the job sites where timelines are tight and quality still matters. It means answering the phone when you call and troubleshooting alongside you when things don’t go as planned. It means giving you and each other honest answers, even if they’re not always the easy ones.
We’re a company full of real people who get excited about log homes, caulking, stain, and sealants (we know, it’s a little nerdy, but we’re into it. Always have been, and always will be.). What we’re really into, though, is supporting the trades. We know how hard you work. We see the pride you take in doing things right. And we’re right there with you.
Caring isn’t just a value we stick on a wall—it’s what guides our decisions, shapes our culture, and defines the way we do business. It’s why we invest in training, why we’re constantly testing and improving, and why we’d rather take an extra step than cut a corner.
Because at the end of the day, if you’re going to stand behind your work (and our brand), we want to be the ones that are standing right there with you.
About Sashco
Sashco products are engineered to perform and backed by a team that genuinely cares about every job, every customer, every time. Since 1936, our family-run company has been rooted in the belief that chemistry is just part of the story. The real magic happens when timeless values, deep industry expertise, and a people-first mindset come together. Whether it’s restoring a beloved cabin or sealing conventional homes, we’re committed to creating products that work and supporting the professionals who use them. At Sashco, great products are only part of the story. It’s the people behind every project who drive everything we do.
Are you leaving money—and reputation—on the table? If you’re applying stain and calling it good, you might be!
The best log finishing contractors build long-term relationships, not just one-time jobs. And that starts with helping your customers stay ahead of log home maintenance before their place looks like it’s been through the wringer. Here’s how to build a no-BS log home maintenance reminder system that keeps your calendar full, your customers happy, and their homes protected.
Set expectations from day one.
Don’t let the homeowner think “stain = done for life.” Tell them the truth. Log homes are high-maintenance, beautiful beasts. Let them know that even with top-tier Sashco stains and sealants (like Capture + Cascade or Transformation), regular inspections are key, and recoats aren’t optional if they want to avoid big repairs. Tell them upfront what to expect. It’s also a great idea to leave them with a care guide that contains all the necessary information, like:
- What log stain system did you apply?
- When they should plan for a check-up (typically 2-3 years, sometimes sooner if their place takes a beating from the sun).
- What signs mean it’s time for log home maintenance and when it’s time to call you.
If you’ve done a good job and they have your info handy, they’ll call you instead of going to someone else when it’s time for maintenance.
Keep solid records.
When setting up your log maintenance reminder system, every house you touch should be added to your files (seriously). Minimum details should include:
- Customer contact info
- Product system used
- Date of application
- Notes about exposure (for example, south wall full sun, north wall shaded)
Set reminders for yourself. Two years. Three years. Five years. Figure out what works for the stain system and the exposure, then come up with a plan to follow up and snag that repeat business everyone wants!
Reach out before things go bad.
Nobody wants to hear from you when their stain is peeling off, and they’re facing a $10k+ re-do. Be the guy who reaches out when all it takes is a maintenance coat. Little things go a long way, a simple call or text saying, “Hey, it’s [your name]. I hope you’re doing well! It’s been three years. How’s that south wall looking? Need me to take a look?” Or, offer a low-cost inspection and wash. That small job today could save your customer a big expense later, and it keeps your name at the top of their list.
Use whatever system works—but use something.
You don’t need fancy software. Use Google Calendar. A spreadsheet. A paper planner. The point is, don’t rely on memory. Set your maintenance reminders so you follow up on time, every time.
Be the guy who protects their investment.
When you check in, focus on helping them avoid costly problems rather than selling them something they don’t need. Talk to them in a way that makes sense to them. Let them know that getting a log home maintenance coat now is way cheaper than having to do a full re-stain down the line. Plus, it’s a heck of a lot easier to stay on top of things than to play catch-up later! That’s the kind of contractor they’ll trust, and that’s how you build repeat business.
Let’s be real. Sashco stains and finishes are top-of-the-line, but nothing lasts forever on a log home without maintenance. Be the contractor who helps customers stay ahead of the game. You’ll keep them happy, and you’ll build steady work that fills your schedule so you can chase cold beer, not cold leads.
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Meet the Craftsmen Behind Rocky Ridge: Passion, Precision, and Pride in Every Log Home Project
When it comes to restoring log homes, few things are as rewarding as seeing history preserved and beauty brought back to life. That’s exactly what Rocky Ridge Log Restoration is all about. Founded in June 2024, this emerging company has already made a significant impact with its commitment to craftsmanship and quality. We caught up with the team behind Rocky Ridge to learn more about how they got started, what drives their passion, and the tips they have for others in the trade. Here’s what they had to say.
Q: What’s your company’s specialty, and how long have you been in the business?
A: “Rocky Ridge Log Restoration started in June 2024. The venture began with a thought, and then I discovered the Zero Failures course at Sashco’s headquarters. I met a lot of amazing people, and the thought became a reality. At Rocky Ridge, we specialize in all aspects of log homes, but we mainly focus on rot repair, blasting, staining, and some chinking.”
Q: What’s one project you’re especially proud of?
A: “I am proud of all my projects! I take a lot of pride in my work. One of my jobs I take real pride in is the Fairmont Jasper Park Lodge job, as it is a massive resort that brings in people from all over the world. I just find it so cool that I was able to work on those 100-year-old buildings (I would’ve never thought that a year ago when I first started this venture).”
Q: What’s your favorite Sashco (or product-specific) tool or material, and why?
A: “I am a big fan of the Sashco Capture/Cascade combination. They have created a variety of nice colors, and by layering them, you can discover even more beautiful combinations. The clear coat is honestly my favorite as it really finishes the whole restoration as the homes really shine and look brand new again!”
Q: Any tips or advice you’d share with other contractors?
A: “A lot of these contractors have a lot more experience than I do, and I have learned a lot from them! One tip I would say, as I have been an employee for longer than I have been an employer, is to treat your employees great and they will put in great effort.”
Q: What do you enjoy most about the work you do?
A: “I really enjoy the transformation part of the house. Taking something that is worn out and needs attention, then transforming it into something beautiful, and ultimately having clients fall in love with their home again. That’s the best part of the job for me, and I get to see some pretty cool country and animals (bears)!”
Follow Rocky Ridge Log Restoration on social media!
About Sashco Log Home Products
When it comes to protecting and beautifying your log home, Sashco isn’t just another stain on the market — it’s the high-performance choice for serious log lovers. With industry-leading products like Capture, Cascade, and Transformation, Sashco combines cutting-edge technology and rugged durability to keep your logs looking stunning and standing strong year after year. Whether you’re chasing that perfect finish or just want to avoid the heartbreak of costly repairs, Sashco’s got your back. Because your log home deserves more than “good enough,” it deserves Sashco. Made for logs. Made to last. Made to make your neighbors jealous.
